Everything You Need to Know About Keyword Density for SEO

 It’s true that without targeting specific keywords, you won’t be able to rank higher on the search engine result pages (SERPs). But, when optimizing keywords, you need to be pretty accurate. 

Keywords are one of the most prominent ranking factors. There’s no confusion about that. But, if you overuse keywords on your content, you will be directly penalized by the search engines. It will then be regarded as keyword stuffing. 

So, knowing how much keyword density is good for SEO is important. However, in this short but informative article, we would like to cover this. 

What Is Keyword Density? 

Simply put, keyword density is the number of times you use a target keyword in a specific content length. However, there’s a formula you can use to calculate keyword density, and it is, 

Keyword Density= Total number of keywords used in a content/Total words x 100

For example, let’s assume you have written a 500 words content. In your content, you use the targeted keyword 5 times. So, the keyword density of your content will be 5/500x100= 1%. 

What Is the Ideal Keyword Density? 

According to experts, the idea density of keywords is between 1%-3%. However, there’s no mandatory rule that you must use keywords a certain number of times. However, one thing that you need to make sure of is that you don’t use the keyword forcibly. 

At the end of the day, you should try to make the content engaging, considering the user's perspective in your mind. Furthermore, always try to disdain yourself from keyword stuffing it it hurts your SEO on a large scale. 

However, if you find it challenging to create engaging content for your audience, you can hire a content writing service provider for this case for sure.